The main aim of the project Development five minutes to 2015! was to increase amount of information among the general public about the Millennium Development Goals (MDGs), with the emphasis on the Czech Republic. Due to the increasing interest of general public about development assistance and incoming year 2015, which is important from several reasons. It is crucial to look for new ways how to communicate information toward the general public.
Nowadays, when everything is becoming quicker, shorter and more social, we identified the method to share our ideas. The method is short video – up to ten minutes, which is uploaded on Internet – i.e. YouTube, Vimeo, Facebook, etc. The idea has the origin in the non-existence of video of this type in Czech language, we believe this video can help promoting incoming events during the European year of development 2015.